The Value of a Name 


My thoughts on names and their significance. 

Names are nothing but footsteps, they mark a trail of where we have been. Sometimes a good name can walk right past us into our future, working wonders of a genie. 

But they can be a prison box too, narrowing one’s horizon to a stone throw. Limiting every effort to the extent of only what the name defines. Much like an invisible leash that keeps yanking at our throats. 

Thus when choosing a good name, put into account your aspirations and vision of what you wish to become. 

I keep battling with the best choice for a brand name. And even after I have given a name, I am forever uncertain if I had made the best choice. 

-Only few recognize the importance of a carefully thought out name.-

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